My first SLR was given to me by my uncle at a very early age. After playing with it for a couple of years during my school days, I decided to make my career in photography, specifically fashion photography.

In this regard, I am very old school. I still use a light meter and my camera is always on “M” mode. I light up my subjects mostly in a cinematic yet natural way. I mainly use continuous lights rather than strobes in my work. Good lighting on my subjects gives me immense satisfaction.

Photographers, in general, are highly skilled professionals who use their talent and technical expertise to create stunning images. Fashion photographers play a vital role in creating visually appealing images that capture the essence of a brand to establish a unique aesthetic.

Whether it’s a model, makeup artist, hairstylist, fashion stylist, and sometimes even an art director and producer. Each member of the team brings a unique set of skills and expertise to the table, and their contributions are essential for the success of any shoot.

I was extremely lucky to have the right mentor at the right time. I finished schooling and landed in Tarun Khiwal’s Studio in the year 1999. In 2004, after working for a couple of years, I started my journey as an independent photographer.

Oh, I love it. They are an extension of my process of creating art and this was a natural progression for me from fashion photography.

Photographers play a significant role in building up a brand in today’s Instagram age. By creating visually appealing images that capture the essence of a brand’s identity and values, and by providing guidance and direction on things like lighting, composition, and overall aesthetic, photographers can help brands build a strong visual identity and connect with their target audience on a personal level.